In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.
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What is the best way to build an email strategy?
Identify what your specific email marketing goals are. Are you using email for customer retention? To up sell or cross-sell? To convert prospects into paying customers? Determine the quantitative and qualitative aspects of these goals.
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